Client: GRC Jali (grcjali.com) – Manufacturer & supplier of glass-fibre reinforced concrete (GRC) jali panels and architectural elements in India.
🎯 Client Objectives
- Create a modern, visual-rich website showcasing intricate GRC jali designs: facades, partitions, decorative screens for villas, commercial projects. grcjali.com+1
- Enable easy navigation through product categories: Elevation jalis, Partition screens, Balustrades, Wall panels. grcjali.com+1
- Present technical specs clearly (material strength, thickness, installation benefits) for architects and builders.
- Optimize for organic search visibility for keywords like “GRC jali manufacturer India”, “modern GRC jali Delhi”, etc. grcjali.com+1
- Improve lead generation via enquiry forms and clear call-to-action for custom designs.
💡 My Role
- UI/UX design: crafted a clean, professional layout aligning with architectural brand aesthetics.
- Responsive website development: mobile + tablet + desktop friendly, high performance.
- Product catalog architecture: categorized filtering, image galleries, lightbox detail views.
- On-page SEO and content structuring: optimized category pages, service pages, technical spec pages.
- Integration of enquiry/quote forms and contact workflows for client leads.
⚙️ Key Features Delivered
- Elegant homepage hero showcase of flagship jali designs.
- Product gallery with filters (by use-case: elevation, partition, facade) and high-quality imagery.
- Detailed service pages explaining the manufacturing process, technical specifications (ex: thickness 12-30 mm, compressive strength 50-80 MPa) — see referenced site. grcjali.com+1
- Fully responsive design: ensures seamless experience on devices.
- SEO-ready site architecture: clean URLs, schema where appropriate, fast load times.
- Lead generation features: enquiry form, contact info display, local presence (Gurgaon / Delhi) thereby building trust. grcjali.com
📐 Tech Stack & Tools
- Front-end: HTML5, CSS3, JavaScript (responsive layout)
- CMS: WordPress (custom theme) or your preferred stack
- SEO & performance: image optimisation, caching, mobile-friendly design
- Analytics: Google Analytics, Search Console
- Lead management: enquiry form plugin/module
🚀 Results
- Established strong visual brand presence for the client in a niche architectural market.
- Improved website traffic and leads from architecture / builder segment via targeted SEO.
- Clients now able to browse and filter product catalog easily, enhancing user engagement.
- Client perception shifted from commodity supplier to premium design-driven manufacturer.